An Airtable-based operating system for digital products

So you always know what to work on — and why it matters.

Designed by Emma — product ops leader, Airtable Gold Partner, and systems nerd

You’re running a real digital product business — which means juggling ideas, launches, content, customers, and daily execution.

The problem isn’t effort. It’s that your work is spread across tools that were never designed to work together.

So even though you’re busy all day, it’s hard to see:

Every new product or launch adds complexity. Every new tool promises clarity — and quietly adds more noise.

Emma walks through how she uses Systems Brain to plan, launch, and run digital products — all inside Airtable.

“I finally stopped rebuilding my setup every launch.”

Wade Warren | Course creator

“I finally stopped rebuilding my setup every launch.”

John Smith | Course creator

When creating digital products, the challenge isn’t the ideas — it’s everything around them.

Systems Brain replaces scattered tools with one operational source of truth.

Your products don’t live in isolation. Systems Brain brings the planning, execution, and operations around them into one connected control center.

Plan, track, and evolve your products — from idea to launch to iteration — without rebuilding every time.

Track customers, leads, and revenue in one place — without juggling spreadsheets, inboxes, and tools.

Organize launches, content, and campaigns so your marketing stays visible, repeatable, and tied to real outcomes.

Run the day-to-day work behind your products with clear priorities, ownership, and momentum — even when you’re doing it all yourself.

Systems Brain connects these pieces into one system — so your work stays clear as your products grow.

This system comes from doing the work — launches, updates, messes and all. It’s designed to make your day easier.

Everything has a place. Everything makes sense. So instead of fighting your tools, you get into a rhythm that actually feels… fun.

You’re not on your own. Systems Brain comes with guidance and support that’s clear and focused on helping you move forward.

EMMA HEADSHOT.